To succeed, a business must have a well understood, overall strategy as well as strategies for particular aspects of the business. Examples of such strategies include intellectual property strategy, product development strategy, and market strategy.

In the context of intellectual property strategy, businesses far too often invest time and money in a hodge-podge fashion. As a result, the return on their investment can be less than optimal. A proper intellectual property strategy maximizes the potential return.

A first stage in devising a proper intellectual property strategy includes a comprehensive audit of the business’ existing intellectual property. A second stage includes understanding the competition and their intellectual property. Once this information has been gathered, risks and opportunities can be analyzed and a proper strategy can be decided upon. This strategy should include implementation of a long-term mechanism for capturing and protecting intellectual property going forward.

The intellectual property audit and understanding of competitor’s intellectual property also informs the product development strategy. This information is essential to help ensure that any new product is protected and also that the new product does not infringe on someone else’s intellectual property.

Finally, a market strategy will be driven at least in part by the product development strategy. In addition, intellectual property in the form of trademarks and goodwill should be part of the market strategy.

Vested is well positioned to help you with these essential aspects of your overall business strategy.

Any successful business has experience with negotiations. Vested has significant experience in specialized areas of negotiation that augment our clients’ own skills. Our counselors have negotiated lawsuit settlements, licensing and sale of intellectual property, investment agreements, joint venture and operating agreements, and general business deals, among others.

Some examples of ways that a business can monetize its assets include the following:

• Sale of the business
• Sale of products or services, preferably under the protection of intellectual property
• Licensing or sale of intellectual property
• Enforcement of intellectual property in court

Vested offers counsel to its clients to maximize their monetization opportunities.

Marks, whether a trademark or a service mark, are often the most valuable intellectual property asset of a company. We at Vested understand and recognize that strong protection in the areas of trademarks and copyrights may very well be a critical component to your company’s continued success.

With the company’s business strategy including its short and long-term goals in mind, we counsel clients with regard to developing, maintaining, policing, and monetizing your trademarks and copyrights including protecting against infringement and counterfeiting.

Vested Law provides seasoned advice to its clients with regard to all aspects of trade secrets and unfair competition. We understand how best to develop, maintain, police, and monetize a company’s rights in these areas including protecting against infringement, misappropriation, deceptive trade practices, or other forms of unfair competition.

Vested Law actively advises clients on the development and exploitation of intellectual property assets through licensing and technology transactions. We counsel small to mid-size technology-based clients with regard to patent landscape analyses, licensing, strategic alliances, joint development, and strategic ventures.

As we are highly experienced with regard to litigation and prosecution, our licensing and technology transaction services include insight rarely offered by the typical practitioner.